André, RosárioSantos, Diogo Filipe Martins dos2025-09-082025-01-202024-12-17http://hdl.handle.net/10362/187657The purpose of this paper is to provide an in-depth analysis of Nike, with a focus on the geographic performance of each operational region and a detailed evaluation of its distribution channels. Additionally, the paper includes a detailed forecast of Nike's revenues and costs, based on market trends and the company's current market share. To determine the Enterprise Value and, consequently, the Fair Price of the company, a Discounted Cash Flow (DCF) analysis was conducted using a meticulous discount rate and a detailed cash flow projection extending through 2034. In addition, a Muitlple Valuation was conducted, and an investment recommendation was provided for investors.engFinancial analysisSportwearNikeValuationmaster thesis203960963