Silva, Luís Correia daFaustino, Ana Carolina Rodrigues Marques2017-08-252020-01-202017-01http://hdl.handle.net/10362/22917The purpose of this work project is to understand how can city capital hotels remain competitive throughout time and apply that knowledge to a specific hotel: Dom Pedro Palace. To build the competitive framework was done a literature review regarding demand and supply key characteristics. After analysing the Lisbon market and Dom Pedro Palace characteristics, it was concluded that the main competitive weaknesses were the physical environment/ambiance and its facilities quality. To overcome that, three renovation options were proposed. The hypothesis was selected based on a ROI approach.engCompetitive frameworkDom Pedro palaceHotel marketTourismmaster thesis201713527