Gardete, PedroSchnurrer, Vanessa Natascha2024-02-022024-02-022023-01-192023-01-19http://hdl.handle.net/10362/163035Given the environmental and nutritional benefits of consuming insects, entomophagy has been increasing in significance. The research deals with insect-based food, particularly with insect-based bars in Germany. It aims to determine German consumers' perceptions of insect-based bars and the preferred product attributes. By conducting interviews, perceptual map and conjoint analyses, and a field trial, an understanding of the optimal positioning and consumer preferences is provided to improve market acceptance. The conjoint analysis revealed that consumers value the attributes base, flavour, and price the most. In contrast, the eco-label, design and marketing claims are less decisive in the decision-making process.engConjoint analysisInsect-based foodInsect-based B`barsGerman Mmarketmaster thesis203314751