Silveira, Catherine daSalazar, Laura Cardoso Graça2024-09-022023-06-302023-05-30http://hdl.handle.net/10362/171030This project explores how Cartier can leverage the expertise of Web3 Startups to implement strategic Web3 projects and establish a strong presence in this space. Our recommendations regard the implementation of a blockchain tool to track and authenticate the “Love” collection, the development of an NFT project to tokenize and monetize its brand archives, and the introduction of loyalty programs to reward recurrent purchases with exclusive perks that are aligned to what GenZ values. With this, we expect to enhance Cartier’s customer services and expand its young customer base, crucial for the strengthening of its market position.engWeb3StartupsLuxuryServicesCEMS MIMmaster thesis203516575