Major, EuclidesMontalvão, Gonçalo Rieff2022-08-172025-12-292021-05-212020-12-29http://hdl.handle.net/10362/143082This individual section of the group project evaluates the awareness of insurance brokers on the digitalisation of the traditional insurance industry. The results presented are based on several interviews with insurance brokers and industry leaders and are measured against a set of previously stipulated entrepreneurial hypo theses. The interviews represent the second stage of customer discovery, following a previous survey (presented in another report), both aligned with a business model evaluation for Planning4Life’s, a Portuguese in sur tech. It was concluded that out of 6 initial hypotheses, 5 can be confirmed, proving a potential problem-solution fit for the in sur tech.engInsurance brokerInsuranceInsurtechBusiness modelBusiness model innovationStrategyTacticsDigitalisationBroker needsCrm systemmaster thesis202793044