Castro, JoãoBoelling, Katharina Karola2024-09-262024-09-262023-01-242022-12-16http://hdl.handle.net/10362/172433Although hDOI RI WKH ZRUOG¶V SRSXODWLRQ LV IHPDOH, the womeQ¶V KHDOWK market is considered niche. To fill this blank spot, the Femtech industry has emerged, yet remains vastly under researched. Thus, this study leverages findings along the Femtech EXLOGLQJ EORFNV ZRPHQ¶V health, technology, and female entrepreneurship to propose a Strategic Directory and actionable imperatives for Femtech ventures. Concluding, for the aspirational industry promise to be fulfilled, research and practice require substantially more attention. Yet, an encouraging outlook prevails, as there are plentiful compelling business opportunities offering to be seized and a growing number of ventures with the ambition to do so.engFemtechWomens healthGender data gapDigital healthHealth technologyFemale entrepreneurshipStrategic directorymaster thesis203317157