Customer analysis in the portuguese toy market: a customer relationship management project for science4you: Report: C – Strategic Analysis and Recommendations on CRM for the Dependent FOMO Adult Segment

Kemna, LenaCasquinho, ConstançaLeite, Inês Monteiro2020-09-162021-05-222020-06-012020-05-22http://hdl.handle.net/10362/104149engCustomer Relationship ManagementCustomer analysis in the portuguese toy market: a customer relationship management project for science4you: Report: C – Strategic Analysis and Recommendations on CRM for the Dependent FOMO Adult Segmentmaster thesis202502317