Corelli, AngeloSá, Nuno Quartin Bastos de Vasconcelos eBoss, Florian Emil2022-06-232022-06-232022-01-132021-12-17http://hdl.handle.net/10362/140584The work project is an equity research report about Adidas AG. Based on an extensive analysis of Adidas’ new strategy, the company’s position within the industry, as well as current industry trends, the report investigates Adidas’ future growth opportunities and key determinants on its valuation. The result is a Buy recommendation of the Adidas AG share implying a target price of EUR 318.01 as of 31/12/2022. Especially, the share price decrease during the recent months marks a favorable opportunity.engValuationFinancemaster thesis202972976