Laghaie, ArashVieira, Marta Rocha2025-07-222025-01-242024-12-17http://hdl.handle.net/10362/185452This research addresses the student housing market in Lisbon, marked by growing demand and insufficient, suitable supply. The study aims to create a market-oriented offer to meet changing needs. Methods include literature review, qualitative interviews, a perceptual map, and conjoint analysis, leading to a detailed marketing plan. Results show a market gap based on customer perceptions of the companies Idealista, Uniplaces, Airbnb, JLL, and Milestone, and identify distinct student preferences for accommodation features. The study highlights a significant gap between supply and demand and suggests ways to bridge it.engStudent housing LisbonStakeholder interviewsPerceptual mapConjoint analysismaster thesis203959086