Nisi, ValentinaCorreia, NunoDionísio, Mara Sofia Gomes2021-04-302021-04-302020http://hdl.handle.net/10362/116444engtransmedia storytellingentertainment-educationnarrative persuasionsustainable tourismnatural heritagelocation-multimedia storiesLeveraging the transmedia entertainment-education framework to augment tourists` awareness of local valuesdoctoral thesis