Casquinho, ConstançaCarolino, Francisca Carvalho Martins Pimentel2025-08-112025-01-242024-12-16http://hdl.handle.net/10362/186309The internationalization of the UniqueMark® project study was supported by a comprehensive analysis of market opportunities within the jewelry industry and an in-depth evaluation of Contrastaria’s internal capabilities to scale this innovative solution globally. The project included the creation of a model to select the three most suitable countries for technology expansion, the interpretation of consumer surveys, and interviews with the Assay Offices of the countries under consideration. Drawing on their specific characteristics and leveraging combined academic and industry expertise to strengthen customer engagement and market positioning, six licensing models were designed, accompanied by comprehensive recommendations for their implementation.engInternationalizationLicensing modelsHallmarkingJewelryAuthenticityInnovationTechnologyStrategy consultingmaster thesis203961374