Queiró, FranciscoOmori, Joao Victor Rosa2024-10-092024-10-092023-10-022023-09-12http://hdl.handle.net/10362/173242In the face of climate change and the urgent need for a green transition, the automotive industry is undergoing profound economic changes. This study explores Quattro Motors’ Team experiences during 26 rounds of a 3-week Industry Masters® simulation in the context of electrification. Despite originating from a virtual simulation, this work emphasizes the essential role of effective team dynamics and leadership. It includes an in-depth analysis of Quattro Motors’ challenges, strategy execution, and achievements, as well as a personal reflection on two critical leadership events at individual and team levels.engCompany cultureLeadershipSustainabilityInnovationOperationsEletrificationAutomotive industryStrategyDiversityCross-functional managementEsgBusiness in practiceTeam-workingSelf-reflectionValue generationPioneeringEvsSelf-leadershipmaster thesis203516958