Development of a brand and implementation of a promotional campaign for the products of Ria de Aveiro focus on brand identity and brand positioning

Silveira, Catherine daLouro, José Paulo Jervis Pereira2016-05-252016-05-252013-012013-01http://hdl.handle.net/10362/17557Directed internshipBetween June and December of 2012 I did an internship at Jervis Pereira, a communication and marketing consulting company. In May 2012, Jervis had been hired by Comunidade Intermunicipal da Região de Aveiro to respond to the following briefing: “develop and implement a promotional campaign for the products of Ria de Aveiro”. As this project fit my interest for Maritime Business, my field of study during the Masters program, and as I participated as an intern in all the steps of the project, I decided, in accordance with my advisor Professor Catherine da Silveira, to focus my Masters Thesis, and this Work Project Report, on the development of the new brand “Ria de Aveiro” and its respective brand identity, brand positioning and brand elements.engRia de AveiroFishery industryBrand positioningBrand elementsDevelopment of a brand and implementation of a promotional campaign for the products of Ria de Aveiro focus on brand identity and brand positioningmaster thesis