Arantes-Oliveira, NunoFavotto, Nicola2025-02-072024-06-122024-05-17http://hdl.handle.net/10362/178594Softography is a revolutionary enterprise seeking to introduce Optical Projection Tomography (OPT) technology combined with AI to biopsy practices, in order to make them less time consuming and more accurate. The project is carried out in collaboration with the expertise of the Gulbenkian Science Institute. Investigating OPT's technological intricacies, clinical applications, and market opportunities, Softography’s goal is to identify strategies for leveraging its advantages in establishing a disruptive business venture. The business plan aims to highlight, the revolutionary potential of our breakthrough device, OPTsy, as the foundation for a pioneering firm and persuade potential investors by demonstrating the company's strategy. The study focuses on how Softography meets the needs of hospitals, patients, governments, and biomedical research institutions, and how to overcome the possible hurdles that could arise during the launch and development of the company, providing innovative solutions. This thesis underscores Softography's potential to transform cancer diagnostics, highlighting its innovative approach and strategic planning.engScience-based entrepreneurshipInnovationOptical projection tomographyArtificial intelligenceBiopsy analysisMarketingBusiness strategymaster thesis203725271