Zejnilovic, LeidFieseler, Robin Markus Paul2024-10-092024-10-092023-06-022023-05-17http://hdl.handle.net/10362/173236This study looks in-depth at the critical factors for utility token adoption in the rental market, considering insights from tenants, landlords, and property managers. Utilizing literature review, updated regulations, and a Deductive Grounded Theory approach, it identifies key drivers (Utility, Trust, and Ease of Use) and links them to prevalent rental market challenges. It then proposes potential problem-solving services and validates these findings with a leading utility token researcher. The study concludes that a phased strategy, deploying high-utility services on a private blockchain, can effectively mitigate volatility risks and boost adoption, providing a strategic roadmap for startups navigating this space.engUtility tokensRental marketStakeholder´s perspectiveBlockchain technologyDecentralized platformDigital identity verificationSmart contractsInnovative business modelTokenomicsUser experienceTrust and user adoptionToken integrationmaster thesis203516168