Keba, VarvaraOliveira, TiagoTrabandt, Mélanie2025-08-272025-08-272025-122667-0968PURE: 124265795PURE UUID: 9cc04045-571c-4cce-8fce-a14d73fd8606Scopus: 105012744852ORCID: /0000-0001-6523-0809/work/190661275http://hdl.handle.net/10362/186997Keba, V., Oliveira, T., & Trabandt, M. (2025). Exploring the association between cultural values and the intention to use digital data wallets. International Journal of Information Management Data Insights, 5(2), Article 100363. https://doi.org/10.1016/j.jjimei.2025.100363 --- This work was supported by the European Union’s Horizon 2020 innovation action program, project: SOTERIA, Grant agreement ID: 101018342, Audencia Business School is a partner in SOTERIA Consortium. This work was supported by national funds through FCT (Fundação para a Ciência e a Tecnologia), under the project - UIDB/04152 - Centro de Investigação em Gestão de Informação (MagIC)/NOVA IMS.Privacy protection remains a significant topic for both researchers and practitioners. We developed a model to examine the intention to use digital data wallets – new privacy-enhancing tools based on the privacy calculus theory and Hofstede's cultural values. We collected 1800 responses from three European countries – Austria, Romania, and Spain to test the model. The main findings suggest that three out of five cultural values are associated with the intention to use digital data wallets, specifically power distance, collectivism, and uncertainty avoidance. This study offers valuable recommendations for establishing strong relationships with digital data wallet users and providers.181327039engCultural valuesCultureDigital data walletsPrivacy calculusPrivacy-enhancing technologiesManagement Information SystemsInformation SystemsInformation Systems and ManagementLibrary and Information SciencesIndustrial and Manufacturing EngineeringArtificial Intelligencejournal article10.1016/j.jjimei.2025.100363https://www.scopus.com/pages/publications/105012744852