André, RosárioBauerschmidt, Lukas Ingo2022-07-272022-07-272022-01-112021-12-17http://hdl.handle.net/10362/142450This report analyzes Zebra Technologies, the current market leader in the Automatic Identification and Data Capture industry. The report elaborates on Zebra's strengths and weaknesses and positions them in the context of the AIDC industry. Thereby, it identifies historical, current, and future drivers and impetus for Zebra and the AIDC industry. The results are transferred into a valuation model and supplemented by quantitatively justified assumptions. Concludingly, the analysis shows that Zebra has built capabilities to maintain its leadership position in the global AIDC market and to successfully penetrate adjacent markets. The report issues Hold recommendation for Zebra Technologies.engCorporate valuationCorporate financeZebra technologiesAutomatic identification and data captureArtificial intelligencemaster thesis203021193