Duarte, Miguel MunozMathes, Judith2017-09-122020-01-202017-01-20http://hdl.handle.net/10362/23174For individuals affected by an Irritable Bowel Syndrome, the consumption of appropriate food is key to their wellbeing. The low-FODMAP diet is a way to relief symptoms, but requires a lot of knowledge, planning, and preparation. The lack of support illustrates a problem for individuals with the disease and thus a need for a solution. This paper provides insights how a problem-solution fit for this need is discovered based on the Customer Development Process. The process starts with an idea around superfoods, applies prototyping and user tests to unveil true customer needs, and pivots to a value propositions that can make a real impact on people’s lives: an IBS-safe meal delivery.engCustomer development processProblem-solution fitIrritable bowel syndromeMeal deliverymaster thesis201715074