Harrison, AndrewModi, Chandeni Ashit2024-09-232024-09-232023-01-242022-12-16http://hdl.handle.net/10362/172234The following work project has as its main research question the possibility of internationalizing the European online fashion retailer About You to the Asian market. This Field Lab analyses the attractiveness of the online fashion industry and the opportunities in Asia and identifies Singapore as the most attractive market for expansion. This research provides an understanding of whether an expansion to Singapore is appealing to the brand and provides recommendations on how to proceed in the Marketing field.engFashionE-commerceAsiaAbout youSingaporeInternationalizationmaster thesis203316606