Ben & Jerry’s: case study on children’s social awareness and its impact on corporate strategy

Agante, LuísaBarros, Inês Peso de Oliveira2013-07-082013-07-082011-06http://hdl.handle.net/10362/10054A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and EconomicsengCorporate social responsibilityChildrenBrand imageFuture purchase intentionsBen & Jerry’s: case study on children’s social awareness and its impact on corporate strategymaster thesis