Cardoso, ElizabeteAlmeida, Sofia Albertina Afonso Gonçalves de2017-12-122017-12-122017-01-20http://hdl.handle.net/10362/26686The work project in question, “Segmenting Science4you’s customers for reshaping sales strategies” aims at segmenting Science4you’s customer base in order to increase profitability per customer. The project was based in both secondary data provided by the company and primary data collected afterwards through focus groups and questionnaires. After the results’ analysis, the first criteria to segment was the amount of money spent on Science4you’s products during a year. Recommendations were then made for each segment in order for the company to take the most profitability out of each group.engmaster thesis201716399