Okhmatovskiy, IlyaHeckmann, Tobias2024-05-032024-05-032023-01-182023-01-18http://hdl.handle.net/10362/166914This Work Project examines the evolution and variation of business models within the Online Video Gaming Platform Industry. An in-depth analysisfocused on the recent business model of cloud gaming is provided. The value chain analysis, including activities and processes, showcases a simplified value chain, including the option to fully integrate for platform providers. A high-quality content offering, and cloud service infrastructures are key resources and the basis for partnerships. Further, advantages and weaknesses are outlined, and overriding recommendations are presented to strategically optimize this business model. To conclude, key insights and limitations as well as future research are discussedengValue chainKey resourcesKey partnershipsProcesses and activitiesmaster thesis203364104