Marketing plan to increase LG’S TV product category premium perception by end consumers” communications plan focused on advertising

Velosa, JorgeLourenço, CarolinaSuspiro, Eduarda Ferreira2022-05-252022-01-172021-12-17http://hdl.handle.net/10362/138603LG Electronics is the leading brand in the Portuguese TV market, however, the brand’s premium perception among end consumers is not clear. This report develops a theoretical approach on how to leverage LG’s premium perception by advertising and communicating its premium TV lines, the LG OLED TVs. Keywords: Marketing, Integrated Marketing Communications, LG, B2C Marketing, Premium, Portugal, TV Market, Communications Plan, AdvertisingengMarketingIntegrated marketing communicationsPremiumB2c marketingLgCommunication planOled TvMarcomsOlvMarketing plan to increase LG’S TV product category premium perception by end consumers” communications plan focused on advertisingmaster thesis202974081