Pita, José MiguelJonet, Isabel Maria Parreira2025-02-122024-01-092024-01-24http://hdl.handle.net/10362/178887LTPlabs, a leading analytics consultancy, blends advanced analytics with business expertise, driving remarkable performance for clients. Their success lies in tailored, ready-to-use products and a commitment to innovation. LTP values its team - analytical experts united in pursuing excellence, teamwork, and tangible outcomes. This thesis aims to critically analyse LTP's model, pinpointing gaps in the evolving analytics landscape. It proposes a robust business model catering to these gaps, enhancing organizational value. It includes developing a change management plan and a market strategy for implementation. Lastly, the thesis explores Industry 4.0 and how LTP can integrate physical digitization into consultancy projects.engBusiness model evolutionStrategic impactStrategy implementationBusiness analysismaster thesis203864131