Duarte, Miguel MunozReichert, Kaya Maria2017-10-132020-01-202017-01-20http://hdl.handle.net/10362/24131The combination of triathlon and training presents a huge market opportunity for new business models. In entrepreneurship, the Lean Startup concept has gained significant popularity providing a scientific and structured process to use continuous innovation to create radically successful businesses. Seizing the opportunity presented, the vision on which this thesis is build is to help people train better while creating a sustainable business according to LS principles. Focused on the customer discovery process, this paper identifies the smallest solution with the most focused set of features that will drive a customer purchase by validating the customer, problem and solution hypotheses.engLean startupCustomer developmentValidated learningTriathlonmaster thesis201715171