Castro, JoãoHärter, Philipp Martin2025-08-282025-08-282025-01-172024-12-17http://hdl.handle.net/10362/187090This thesis explores the ways in which strategic and technological innovation influence operational success and distinctiveness at haute cuisine establishments with fine dining concepts in Lisbon and Baden-Württemberg. It draws attention to the interaction between geographical factors, customer dynamics, and managerial choices by examining qualitative data. Findings highlight how companies adjust technology and strategies to stay competitive while maintaining a balance between tradition and modernity. In addition to recommending directions for further research into financial observations and market dynamics, the study provides managers with ideas on how to match innovation with organizational objectives.engTechnological innovationStrategic innovationInnovation managementDifferentiationmaster thesis203990072