Lobo, João SilveiraRodrigues, Marta Jorge2018-06-152018-06-152018-01-25http://hdl.handle.net/10362/39379Nowadays, seniors and foreigners are two growing market targets with a clear focus of attention. However, there is a gap when it comes to the existence of specific services for the combination of both, i.e. senior foreigners. Retired foreigners wishing to live in a country such as Portugal, where they can enjoy life pleasurably, become a target which analysis should be taken in consideration. In order to fill this market gap and simultaneously seize this market opportunity, a business case of a village, the Lx Village, for retired foreigners who aim living in Portugal will be presented.engForeigneirsRetirementBusiness CaseLx villagemaster thesis201862794