Sá, Nuno Quartin Bastos de Vasconcelos eMurgia, Maria Elena2022-02-232022-02-232021-06-292021-05-21http://hdl.handle.net/10362/133421We start the coverage of Shopify with a Sell recommendation given our target price of $391.00corresponding a downside of 66% compared to the current price of $1180.00(as of May 20th2021).The market is overestimating Shopify’s external and internal opportunities. The launch of vaccines and low barriers to entry in the industry are likely to slow down the surging value of Shopify. Considering unrealistic expectations in high-tech stocks, Shopify’s value is expected to slow its growth pace, thus the SELL recommendation.engValuationEquity researchE-commercemaster thesis202769720