André, RosárioZoulali, Zakaria2024-12-062024-12-062024-01-172023-12-20http://hdl.handle.net/10362/176261This equity research is conducted on Kering SA, a French Luxury Fashion conglomerate, known for brands such as Gucci, Yves Saint Laurent, Bottega Veneta, Balenciaga and Alexander McQueen. Kering SA operates solely within the luxury segment were respectively, fashion and Eyewear are the main segments. Through the application of the DCF model and based on our projections, the expected share price by the end of FY2024 is 530,16 EUR with an expected dividend of 7,41 EUR, leading to a totalshareholder return of 25,88% vs current share price of 427,05, issuing a BUY recommendation.engValuationLuxuryFashionHigh-endGen-zGlobalDigital transformationDcfMultiplemaster thesis203680820