Castro, Filipa Frade deRodrigues, Adriana Filipa Gomes2020-10-162023-01-032020-01-232020-01-03http://hdl.handle.net/10362/105692Yum! Brands’ equity report suggest sa buy recommendation for there spective stock, in 2020. The report focuses in the past, present and future of the company. The company overview was presented to explain its figures and strategies. The industry in which the company operate in was equally presented, in order to observe its evolution and trends. The evolution of unit count and the sales per restaurant and average income per restaurant were the most relevant value drivers found to better forecast the company’s revenues. Lastly, the discounted cash flow method was used to evaluate Yum! Brands.engConsumer foodservice industryFast foodGrowthEmerging Marketsmaster thesis202493334