Portas, PauloOliveira, Vitorino MelloAlexandru, Andreea2026-03-042026-03-042025-01-242024-12-17http://hdl.handle.net/10362/200940This work project presents a Case Study exploring Wine Master’s expansion dilemma, specifically the decision of whether to apply for a public tender that entails a strategic partnership with the Agriculture School in Lisbon and its implications for the company’s wine tourism operations. The case study provides context around the situation, debating whether investing in Lisbon aligns with Wine Master’s strategic goals. The Teaching Note further analyses this partnership from an internal perspective, highlighting the risks and benefits of the potential collaboration. The Consulting Report investigates the status of Wine Master’s wine tourism units, identifying key challenges and providing recommendations for enhancing operations and ensuring long-term development.engWine tourism industrySustainable growthStrategic partnershipsCorporate strategyStrategic decision-makingFinancing in family-owned businessesmaster thesis204130611