Lages, Luís FilipeBlanc, Mathilde Aurélie2022-10-212022-10-212022-05-272021-12-17http://hdl.handle.net/10362/144897Urban Planning enables functional cities while maintaining high quality of life for citizens.However, rapid urbanization and increasing effects of climate change are raising the need forsustainable urban areas worldwide. Earth Observation can provide valuable insights to localgovernments,allowingformoreinformeddecisionsandthereforehelpingtomitigateclimaterisk.For this individual contribution, close collaboration with Italian company Latitude 40 was used for finding an attractive new geographical market for their Urban Heat Island monitoring solution. Application of the Value Creation Wheel identified the Petah Tikva subdistrict of Israel as the final target region.engSustainabilityTechnology adoptionInnovationTechnological innovationValue creationValue creation wheelInternational organizationsEarth observationUrban planningTechnological marketmaster thesis203064844