Silva, Luís Correia daGeisler, Rafael2018-06-192019-01-202018-01-20http://hdl.handle.net/10362/39709The following thesis evaluates the current adoption level and shows the potential impact of artificial intelligence systems in the travel and tourism industry. The focus of the work project lies on current AI applications such as chat bots or robots and their usage along the traveler journey. The evaluation of the current adoption is based on a collection of use cases. The impact evaluation is based on expert discussions and opinions. In both cases the results of third party studies are also included. The purpose of the work is to give the management and owners a guidance how to handle artificial intelligence in their travel and tourism business.engArtificial intelligenceRobotsTravelTourismHospitalityChat botsTravel assistantsRecommender systemsTechnology adoptionImpact assessmentmaster thesis201864550