Pinho, Paulo Soares deMaestranzi, Giuliano2020-09-162022-06-012020-06-012020-06-01http://hdl.handle.net/10362/104151This business case focuses on the M&A process and all the topics that come along with it, by analysing from a practical point of view the acquisition of the wearables high-tech company FitbitInc.by the tech giant AlphabetInc. Such case has the aim to provide in particular a deep understanding of this acquisition, and more in generalabout all the considerations that have to be made in M&As within the technology sector, anditprovides an overview under a strategic, financial, and methodological point of view.engMerger & acquisitionSynergiesSmartwatchAlphabet-fitbit acquisition: cannot build it? just buy it.master thesis202502260