Schmitt, DanielaLaghaie, ArashHazan, Morgan2026-04-072026-04-072025-01-222025-02-19http://hdl.handle.net/10362/202079My contribution focused on the strategic positioning of wearable health technology, specifically smartwatches, using consumer-centric analytical approaches. Through a combination of literature review, perceptual mapping, and conjoint analysis, I identified key attributes shaping smartwatch adoption among elderly users. The research highlighted usability enhancements, integration of advanced health features, and privacy considerations as crucial for bridging the generational gap. Additionally, I introduced the "Guardian Smartwatch" as a customized solution designed to enhance health monitoring and promote intergenerational care, positioning Apple as a potential leader in creating more inclusive and consumer-focused wearable technology.engSmartwatchWearable technologyConsumer perceptionGenerational accessibilityPrice sensitivityBrand personalityTechnological integrationAI and predictive analyticsElderly usabilitymaster thesis203959795