Chaves, Mafalda PaivaSaurma, Franziskus2026-04-082026-04-082025-01-312025-01-09http://hdl.handle.net/10362/202100This thesis examines how Travelstore, an agency specializing in business travel, can use Design Thinking, Artificial Intelligence (AI) and Innovation to stimulate its digital transformation, optimize efficiency, and offer a better customer experience. Faced with processes that are still too manual and poorly integrated systems, it proposes concrete solutions such as the use of chatbots and data automation. By developing a culture where innovation is at the center and adopting advanced technologies, Travelstore can simplify its operations, strengthen its competitiveness, and ensure sustainable long-term growth. The study highlights the strategic potential of AI, not only to improve performance but also to support continuous innovation and adaptability in the business travel sector. By embracing these strategies, Travelstore is poised to revolutionize its operations, deliver unparalleled value to clients, and set a new benchmark in the business travel industry.engDesign thinkingCorporate travelArtificial intelligence (AI)Digital transformationmaster thesis204132770