Schmitt, DanielaFerreyra, Alexandra Liedschulte2025-08-182025-08-182025-01-152024-12-17http://hdl.handle.net/10362/186536This thesis explores consumers’ perceptions of five platforms in the German VOD streaming market and their relative positioning. The factor analysis revealed two dimensions, individuality and reputation, that shape consumer perceptions. The perceptual map indicated that Netflix emerged as the strongest player in both dimensions. The local players, RTL+ and Joyn, lag behind international players in terms of reputation, while RTL+ was the second-most individual platform, driven by its high association with entertainment.engMarketing researchVideo-on-demandGerman video-on-demand streaming platformsConjoint analysisPerceptual mapConsumer preferencesConsumer perceptionsmaster thesis203960483