Faroleiro, PauloSahani, Shashwat2024-10-222024-10-222024-01-302024-01-30http://hdl.handle.net/10362/173875This thesis explores an innovative B2B2C model proposition for ActivoBank, describing an integration of banking with real estate to create Early Home Ownership opportunities for young buyers. It scrutinizes strategic partnerships, structure, and challenges related to the Home Ownership program, emphasizing solutions for young home buyers. The study addresses potential benefits, risks like market fluctuations, and regulatory complexities for navigating the complex banking and real estate landscape. It aims to contribute to the digital transformation of the banking and real estate industry.engStrategyBusiness modelB2b2c modelActivo bankmaster thesis203600860