Ribeiro, Gonçalo SommerBöh, Christian Immanuel Daniel2024-11-112024-11-112024-01-262023-12-20http://hdl.handle.net/10362/174945This academic paper scrutinizes NOS SGPA S.A.'s market valuation and challenges amidst evolving strategies. It explores NOS's present trade position and the assessment suggesting a promising potential upside. NOS has navigated market turbulences predating COVID, emphasizing resilience through its telecom core's stability and dividend-yielding nature. This report argues that the pandemic-induced devaluation and shifting interest rates resulted in the market's underestimation of NOS’s true potential. It advocates for a comprehensive reassessment, considering NOS's pivotal role in Portugal's future connectivity landscape within telecommunications and audiovisuals.engCorporate financeFinancial marketsEquity researchStock valuationmaster thesis203603885