Cunha, Alexandre Dias daNodorp, Philip2021-08-302021-08-302021-01-142020-01-04http://hdl.handle.net/10362/123387KENDA Bikes1is a young, dynamic, and strong brand growing rapidly fueled by a pandemic and a connected e-bike hype. As the company is still very young, the start up lacks the right processes and structures in human resource management, especially in compensation policy, to cope with the constant growth in the future. Hence, the Case Study offers a teaching opportunity to analyze factors of "attracting, retaining, and motivating talent", "what a reward strategy is", "how to determine a pay structure", and "what change management tool cloud be used to implement a reward strategy".engGrowthCompensation policyE-bikesStartupReward strategyChange managementmaster thesis202739546