Naranjo-Zolotov, Mijail JuanovichSilva, Ivânia Vanessa Fernandes da2023-11-142023-10-24http://hdl.handle.net/10362/159951Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Knowledge Management and Business IntelligenceThe presented study provides important findings regarding the impact of external variables in Angolan’s political participation, validating theories related to news exposure, critical consumption, political participation, and social media usage. More specifically, it is analysed how critical consumption of news on social media is influencing voting persuasion behaviour. To achieve significant conclusions, the model was evaluated with a sample of 200 adult (age > 18) Angolan citizens. Through the provided answers, it was concluded that Angolans, further than being critic with the information shared on social media, try to influence others to vote either online or offline. The collected sample also allowed to conclude that age is correlated with voting persuasion. The elder people are, the higher is the probability that they will persuade others to vote. Through this study, policy makers have the possibility to better understand citizens and target political campaigns to social media platforms, always employing respectful and trustful behaviour. This study also reinforces the need to provide proper education so citizens critically interact with news.engAngolaIncidental News ExposureIntentional News ExposurePolitical ParticipationPoliticsSocial MediaVoting PersuasionCritical ConsumptionSDG 10 - Reduced inequalitiesSDG 16 - Peace, justice and strong institutionsmaster thesis203387961