Yablonsky, SergeCunha, Rita Campos eRubow, Thomas2017-04-272019-09-012016-09-30http://hdl.handle.net/10362/20562CEMSThis project has been carried out in cooperation between IBM Client Center Moscow and a team of CEMS Students at GSOM. The first part is to do research on where a target group of CIO’s, Chief Engineers and IT Managers are active online and are discussing business pain points, this is done across several industries. The second part is focusing on the development of a strategy, that when implemented, can fulfill IBM Client Centers strategic goals. There is furthermore in this paper included an academic discussion where entrepreneurial frameworks from NOVA courses are discussed and linked to the Business Project. Finally, there is a personal reflection that seeks to improve future team performances.engMarket researchStaregyOnline advertisingmaster thesis201530503