Harrison, AndrewBrígida, Maria2023-12-152023-12-152022-12-162022-12-16http://hdl.handle.net/10362/161310This project serves as a starting point for Sport Lisboa e Benfica to design a strategic plan for sustainable growth of women's football. It focuses on the critical success factors of facilities and resources, partnerships, fan engagement and player engagement. To address this challenge, the project leverages on current women’s football and sports literature and expert interviews to analyze the external and internal situation, while benchmarking other successful European clubs and leagues, culminating on a set of recommendations to achieve sustainable commercial and sporting success.engBusiness projectSports managementWomen's footballSports strategyEuropean footballmaster thesis203317475