Pita, MiguelNunes, Mónica Guisantes2021-09-042024-01-042021-01-212021-01-04http://hdl.handle.net/10362/123854The fourth chapter starts by grouping the twelve recommendations given into three areas: Impact, which includes the implementation of a balanced scorecard, partnerships for beneficiaries and a support group, followed by the initiatives related to the organizational restructuring, including organogram changes, job description, training for middle managers, as well as a meeting charter, and finally the recommendations on the hybrid activities, containing a value proposition proposal, and a marketing mix for the services. Additionally, it was developed a detailed implementation roadmap for every group of recommendations, which intends to give temporal guidelines to help the organization materialize its transformation.engRecommendation matrixBalanced scorecardMarketing mixImplementation roadmapmaster thesis202742083