Pita, José MiguelPujol, Vera Silva Pinto Marçal Y2022-08-052022-08-052022-01-182021-12-17http://hdl.handle.net/10362/142870Based on Café Joyeux’s cost structure, a realistic analysis without speculation was performed to understand the success of the coffee in the long-run. The first approach was based on a break-even analysis followed by a benchmark that led to the conclusion that Café Joyeux would only cover its costs with an average ticket price of 8,5€ and with 139 daily clients consuming. Secondly, a target profit analysis was performed to understand the possibility to achieve a profit with that same average ticket price. Results showed that with the current costs structure, Café Joyeux will only reach a profit of 10K.engSocial enterpriseFinanceSocial impactManagementFinancial forecastRecommendationsMarketing mixmaster thesis203021584