Lages, Luís FilipeCufaro, Vincenzo2025-03-212025-03-212024-10-022024-09-06http://hdl.handle.net/10362/181043This thesis examines the strategic transition of Vector Motors Corporation towards a fully electric vehicle fleet. The paper highlights how strategic planning, effective marketing, and a holistic HR approach were essential in aligning the company’s goals with sustainability and market demands. Through a business simulation, the study demonstrates the importance of cross-functional coordination and collaboration in achieving organizational success and maintaining a competitive edge in the evolving electric vehicle market.engAutomotive industryBusiness simulationBusiness in practiceManaging a businessElectric vehiclesBusiness strategyHRMarketingSustainabilityTeamworkTeam dynamicsSales role playmaster thesis203902807