Martins, FranciscoNoritz, Oliver Karl Jonny2024-11-152024-11-152024-01-172023-12-20http://hdl.handle.net/10362/175262The Equity Research report, "Driving the Future of Mobility – SIXT SE paving the way to become the most profitable mobility service provider”, authored by Oliver Noritz and Julius Fohrmann, delivers an in-depth analysis of SIXT SE, emphasizing its position as a leading mobility service provider. This comprehensive study, aimed at stakeholders like investors and analysts, delves into SIXT's business model, competitive landscape, and potential for future growth. It highlights the company's strategic market positioning, financial robustness, and innovative approach to mobility services. The following chapters of the individual report primarily focus on SIXT's company overview, as well as highlighting SIXT's competitive advantages, such as its premium vehicle strategy and innovative advertising, contributing to its robust market presence. Furthermore, it examines market trends, notably the transition to electric vehicles, and SIXT's adaptability to these shifts. Additionally, the report reveals SIXT's fiscal strength and growth potential, underpinned by high gross margins and effective cost management. The valuation section, using DCF and APV models, leads to a strong buy recommendation for SIXT shares, with a promising upside potential. In conclusion, the joint report, also including Fohrmann’s sections exploring macroeconomic and market developments as well as providing a thorough financial forecast, overall paints a promising picture of SIXT SE's future trajectory. It concludes that SIXT is well-positioned for significant growth, leveraging its strategic initiatives, strong financials, and innovative approach in the mobility service sector. The report recommends investing in SIXT SE shares, due to that anticipated growth and profitability.engSixt seEquity researchCar rental market trendsElectric vehicle adoptionPost-pandemic recoveryUs market expansionPremium fleet strategymaster thesis203604415