Lages, Luís FilipeSchopf, Maren Katrin2025-08-182025-08-182025-01-222024-12-17http://hdl.handle.net/10362/186556Challenge 1 focuses on improving mass public transportation and campus accessibility at Nova School of Business and Economics using the Value Creation Wheel methodology. Key barriers, including limited connectivity and low awareness of sustainable options, were identified through stakeholder engagement and root cause analysis. Two primary solutions, a real-time Mobility Screen and a Shuttle Bus Service, were developed, refined, and prioritized through workshops and surveys insights. Implementation efforts involve collaboration with local municipalities and public transport providers to enhance accessibility, reduce environmental impact, and improve the overall commuting experience for the Nova School of Business and Economics community.engCampus accessibilityMass public transportationSustainable transportationmaster thesis203960270