Lages, Luís FilipeBalula, João Pedro Martins2025-02-112025-02-112024-09-302024-09-30http://hdl.handle.net/10362/178798The current situation relative to the exploitation of natural resources imposes the urgency of a global strategy that prioritizes sustainable innovation. This work presents the results of implementing a sustainable transition strategy in an automotive company in the 21st century during an engaging business simulation experience, focusing on Strategy, Innovation and Finance. An integrated view across the various departments is of particular relevance. A personal reflection led to the conclusion that self-awareness and familiarity with all team members enhance the team’s performance.engApply theory in practiceBusiness simulationDevelop a business strategyAutomotive industryReflective practiceSustainabilityEsgSustainable innovationTeam dynamicsCross-functional coordinationmaster thesis203865871