Lopes, AníbalSilva, Ana Teresa Cardoso Ceia daGarcia, Bianca VieiraLuis, Mónica Alexandra Farinha2019-05-072019-05-072019-01-14http://hdl.handle.net/10362/68864This paper attempts to assist Portugal 4all Senses, an online incoming tour agency for people with disabilities, in their effort to reach and acquire Brazilian customers. Hence, the work project centered on the “Get-Keep-Grow” framework with a particular focus on the “Get” stage. Using primary and secondary data sources our findings suggested that the online channels are the target’s preferred communication channel. Moreover, we proposed a 3-year communication plan as well as its financial plan to assess the project’s viability.engPortugal 4all sensesAccessible tourismBrazilCommunication channelsmaster thesis202223337202223426202224031